I was at a Venus networking event last night talking to lots of passionate and inspirational women.

Some themes were consistent with what they were saying, and the jobs that they were doing:

Care

Women genuinely care about their customers.  Jobs tend to focus on improving and caring for people (health, fitness, wellbeing, personal financial success, business financial success).

Nurture

Most women are genetically wired to nurture.  This extends beyond family and children and into their businesses relationships.

Relationships

The businesses run by women tend to focus on building a long term relationship with their clients.  It is not a one off sale.  Clients become friends, come back for more and refer to their friends.

Holistic approach

Businesses run by women often offer a wide range of services.  It is not a single offering. We are interested in the whole wellbeing of our customers.